YOUR MARKETING WINGMAN
Connecting businesses and organizations with their desired audience through all things marketing.
Can your business or organization benefit from marketing?
Author of Steuart Henderson Britt hit the nail on the head when he wrote “Doing business without marketing is like winking at a girl in the dark, you know what you’re doing but nobody else does.”
With so many marketing tactics and options floating around out there, it can be hard to know where to start. Let’s explore.
A website’s design can either be an irreplaceable marketing tool or a recipe for a lost opportunity. A good website design is easy to understand and navigate, helping visitors find what they need. If it is difficult to move from section to section, visitors will move on to a different site to find what they are looking for. Clearly, a website also needs to be visually appealing without sacrificing usability.
Social Media Platforms
When you have presence on social media it is easier for customers to find and connect with you. Research shows that 53% of Americans who connect and follow companies on social media are more loyal to those companies, resulting in customer retention.
To many, this is a no brainer. Email marketing raises brand awareness in a cost effective way. Targeted emails are easy to send, easy to share, and your real time insights are easy to measure.
Despite some people’s belief, print is alive and well. Something that someone can hold, flip though, or open is something that leaves a stronger impact on your targeted audience. With the option of recycled paper and the fact that more and more households and commercial buildings are going green, print marketing is more eco-friendly than ever before.
Hosting or Sponsoring Events
Events are a smart way to attract new customers and say thank you to old ones while giving them face to face interactions with your brand. They give businesses and organizations the opportunity for customers to have a truly meaningful impression of who their team is and who they could be collaborating with.
Branded Promotional Products
Businesses often fall victims to monotony when it comes to showcasing their brand to customers. Handing out original, well designed products that customers will use in their every day lives is an incredible marketing tactic. Think about this, 91% of the American population owns a cell phone. Handing out a product that helps someone in their day to day life, like a silicone cellphone wallet with clear brand visibility for example, could be a unique way to to remind current and potential customers of your thoughtful business.